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Be the “Director” of Your PPC Campaign
OK, so you’ve got your PPC campaign all figured out. You’ve budgeted for each click you’re likely to get based on keyword search volume, and you’re comfortable using this targeted advertising approach....
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What's Your Site's "PPC Report Card"?
Practical eCommerce is a resource for online retailers, including an article archive, a print magazine and an e-newsletter about ecommerce. They have announced a new monthly feature, “PPC Report Card.”...
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Internet Marketing Acronyms: A Glossary
Do you ever feel adrift in a ‘C’ of acronyms? PPC, CPC, CPM . . . Some are more well-known, like PPC and SEO, but authors and speakers frequently throw many of these terms out with no explanation of...
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AdSense Tips
A recent Webmaster World forum thread discusses tips on using AdSense. There was a lot of information in this thread and if you missed it, I urge you to check it out. Here is some of what I gathered as...
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Adblock: Blocking Ad Content Good Or Evil?
Yesterday’s newspaper was three times the size it normally is, thanks to an inch and a half of advertisements plugging their five-alarm fabulous Friday sales. I’m not the type of person to get up at 4...
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Measuring your online performance - the all-important Return metric
You’ve made the decision to jump (or at least dip a toe) into the waters of Search Marketing, either through Pay-Per-Click (PPC) or a comparison shopping engine (CSE) program. You have your keyword...
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It's October 27 - Do You Know Where Your Q4 SEO Efforts Are?
Some online retailers have marketing campaigns that run on autopilot all year. Surely, you don’t count yourself in that group (nudge, nudge). If you aren’t tuning and tweaking for key seasonal...
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HEROweb Video Production releases PPC video using green screen technology.
Watch out for upcoming videos from HEROweb! We recently installed a green screen in our office and are psyched to create quality videos that give you great information on web marketing, ecommerce,...
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"Why is my PPC campaign going downhill? I haven’t changed anything in years!"
Last month I heard this from a friend of mine, who self-manages his PPC campaign. He was reacting to a recent downturn in conversion rates from his Google AdWords campaign, which had historically been...
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Should You Advertise on Facebook?
Our just-posted article looks at the benefits of advertising on Facebook versus PPC ads. Both forums have benefits and drawbacks. This article outlines 5 benefits of Facebook advertising and 5 benefits...
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